Zhongda Smart teaches you how to make your 24-hour vending machine more profitable!
In recent years, the vending machine convenient, strong experience of the consumption model gradually penetrate the hearts of the public and favored by the end consumer groups. From the beginning of the unfamiliar to now familiar, indispensable, the development of vending machines during this period can be said to be rapid development, penetration into all aspects of life, which also accelerated its rapid growth and the formation of the industrial chain layout. Although profits are substantial, it is the maintenance and steady growth of profitable operations that should really be a major concern for vending machine owners.
So what can be done to improve the profitability of vending machines? What are the main problems faced by operators? I will summarise a few points for your reference.
First. Strengthening operational cost control
As an operator, then the background of this vending machine should be monitored in real time, sales data, etc., specifically in the following six parts.
1, the timely replenishment of goods; 2, the placement of goods and the machine’s own image, equipment inspection; 3, regular offline activities; 4, timely replenishment and recovery of funds; 5, increase gross profit added value goods; 6, based on the gross profit level of product mix, taking into account both mainstream products, but also the overall profit.
Second, to achieve the innovation of commodity channels
Keep an eye on the sales data of the goods, for some low sales volume of goods, we have to remember to “innovation”. You can go deeper into the market after research to change a high sales volume of supply channels, because product sales are not good, either the product itself is not recognized by the market consumer crowd, or is the brand awareness is low, and may be the product’s own quality problems, or even the age of the product, taste, packaging is not good, price and other factors.
Third, choose the quality of the placement point
Since the vending machine entered the market, point selection is always a problem. The location of the vending machine largely determines whether the operation can bring profits. Here are a few elements of location selection: 1. The vending machine will be located in an area with a young consumer group. 3, seek a dense and concentrated flow of people, and have purchasing power. 4, based on the characteristics of the product. What goods to sell or to a major category of goods, is put in the region of the consumer groups, consumer habits.
Fourth, choose cost-effective commodity categories
What products to sell, can determine the point, but also determine the expected return. Understand consumer demand, master consumer behaviour and develop sales plans in order to meet sales expectations.
The operation of vending machines is not just a tactical level of operation, but should be operated to a strategic level, sub-population, sub-channel, sub-market to develop a practical operational implementation plan in order to better achieve the expected sales effect in the field of vending machine operations and create wealth! I hope the above summary can help you!